Research, questions, approach, funding partners.

In a nut shell

  • Future Media Home attempts to understand what the future media environment could be like at home (in a very broad sense).
  • The focus is on the preferences of the users, people.
  • The project creates scenarios and demonstrations to communicate its findings.
  • Scheduled for 3 years, 1997 - 2000
Summary of outcomes

4 layer model

1. explaining the future

2. revealing everyday life

3. exploring and illustrating possibilities

4. conclusions

Explaining the future

  • identify and analyze the factors of change
  • make sense of the convergence and interactions of different developments
  • especially, focuse on the potential and consequences of digitalization
  • create an idea and a landscape of a mature digital future

Revealing everyday life

  • study everyday life from a personal, subjective perspective
  • interview experts in various areas of life and all kinds of people
  • create a database of information about everyday life

Exploring and illustrating possibilities

  • study the emergent possibilities created by digitalization (and other developments) try to assess them - what is positive and what negative
  • try to design for the positive and against the negative
  • illustrate these explorations with scenarios
  • involve people in order to increase their awareness of the possibilities and to get them involved in the design and decision-making


  • materials, scenarios, concepts, principles, information about life
  • eventually, compiled into a format that is useful for those who design future (things, software, laws, businesses,...)
  • a very valuable beginning and platform for new, more specific activities
  • interest from all kinds of actors and potential collaborators

The approach

1. Multidisciplinary and holistic approach

2. Use of Qualitative Research Methods, and a broad understanding of "design" as an integrative activity

3. Ideation trough scenario building

4. Input from experts and non-experts - people


The project is funded by:

· TEKES :The Finnish National Agency for Technology Development

and 6 industrial partners:

· Accenture (previously Andersen Consulting)
· Elisa Communications (previously HPY)
· Sonera
· Helsingin Sanomat. · ICL INVIA Oy
· Yleisradio TV1

Under the roof of:

· The Media Lab department at the Univerisity of Art and Design Helsinki UIAH