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These are things I believe in
 
1. Digitalisation and information technology can ease the environmental burden caused by consumption.
 
2. Information content can increase product value, make life cycle longer and ease recycling.
 
3. Changes in consumption patterns will occur in the future.
 
4. Changes in products consumed will occur in the future.
5. Information will be automated, easy to use and easy to understand when used.
6. Each individual consumer will be given the opportunity but not necessity to fine tune, tailor or re-profile the information he want to base his decisions.
7. Information products, which can ease consumers decision making, make use of the products more effective and increase the usability of the information, will be needed and developed in the future.